A white rabbit in Central Park
Published: 2009 - November/December, ZOOM
Luciana Boccardi
The white rabbit in “Alice in Wonderland” has become the focus of the last collection by Furla. Dressed in black the rabbit is the leading character presented in giant prints on the new purses, scarves and umbrellas and appears boldly in the quadrant of their new time-piece collection, in a way that would be appreciated by the Mad Hatter himself. A collection in progress produced by the Furla Talent Hub by the young fashion designers Fabio Sasso and Juan Caro.
With an interpretation of the famous Lewis Carrol story, the Furla Talent Hub plays with the parts of the characters of this fantastical journey filled with paradoxes, suspected absurdities and nonsense.
“The images and worlds are blended in an apparently historic dimension which is revisited in contemporary fashion. The stylistic narration takes form giving life to neck scarves, scarves, clutches, umbrellas, animated t-shirts, and also the purses follow the poetic marvels of Alice compounding the uniqueness of the brand Furla with this state-of-the-art , once off capsule collection ” Leitmotiv.”
The idea came about some years ago for the Vogue and Altaroma “Who is on next” competition, which helps launch new young talent, operation Furla saw Silvio Betterelli grow with great success last year and now it rewards the style trend of Alice and Lisa Ferrari, Courtney Crawford, Max Kibardin.
“Talent Hub” had its official launch at the New Museum in New York, a cult place-museum chosen as the perfect location by Furla as “fashion is one of the most fundamental elements of contemporary culture.
Furla Store on Madison Avenue
The collection “Leitmotiv” inspired by the story of Alice in Wonderland can now be found in Furla Stores in all world capitals, as well as in the prestigious New York store on Madison Avenue, which lies close to the Montblanc store. On 57ma road, just a few blocks from Central Park, the total look of the prestigious brand can be found, including purses, key-rings, glasses and scarves.
The Furla Store on Madison has numerous floors: on the top floors are the offices of the Italian brand -testimony to the importance of the American market as a leading global player.
Autumn Colors
It is time for the colors of autumn, the vanished tones that make even the most provocative mise seem human. Fashion certainly helps us to face the new season, sweeter than the summer that brings the pleasure of strong tones with it, a violence that we gladly accept because, after all we know that it will only last a season. Therefore “bring on” the yellows, the orange, the warmest brown tones; on with the first suits, that are teamed with skirts or pants that pull together a respectful city look. Time to say goodbye to the sea: it’s time for trips to the country, to the hills, where some lucky few can visit the occasional vintage flea market.
Bare feet in the bejewelled sandals of summer give way to closed shoes with or without wedges, respectful sometimes of the extreme youthful look of those who want sneakers, or a more formal option for the “evening” such as the new Geox range of their latest collection: decorated and lined with different materials, using silvers and even pink tones that speak of femininity, even when the “ugly shoe” was once only considered for those who we referred to as ” tom boys”.
Good times this autumn and sweet sweet fashion can help us to distance ourselves from summer fun, with the knowledge that the happy times will leave small traces on our memories.
Pierantonio Gaspari
Stylist interprets luxury knitwear focusing on excellent material and avant-garde style.
In the photo, the kimono-style sweater for autumn-winter 2009-2010.
Fuzzi: a winning brand
The very important stylist Anna-Maria Fuzzi who is known for her interpretations of a very selective, with collections that not only tell of an intuition of exceptional style but also speak of an extremely high handmade quality, has caught the attention of the highly demanding Jean Paul Gaultier, who is set to form a collaboration with the Italian stylist, who will be submitting her production to the Gaultier knitwear line.
Geox in pole position
“Each one of our products - Mario Moretti Polegato, president of the Geox, affirms - comes from patented research that we carry out in our Italian laboratories in collaboration with the best European Universities. Every new collection comes from the hands of the best Italian stylists with a double-soul made by Italian fashion and Italian technology.”
Beauty on Display
In Venice, during the Film Festival, the red carpet was adorned by both women and dresses of great beauty. Maria Grazia Cucinotta, sponsor of the 66 International Venice Film Festival, dressed in Roberto Cavalli, appeared with a great sense of occasion, showing off the sumptuousness loved by the stylist himself in her navy blue chiffon plissè floor length gown.
Diane Kruger for TOD’s in New York
The star of the new TOD’s advertising campaign is the stunning actress Diane Kruger, who interprets the image of the Tod’s style, that the prestigious Italian brand wants to communicate as their message: a woman with aristocrat allure, a modern sophisticated lady who is used to having beautiful but practices things in her possession .
The complete collection is now available in the Tod’s stores worldwide, especially in the comfortable headoffice of the Italian prestigious brand in New York, at 650 of Madison Avenue. The D-bag, the bag/purse most admired in 2009, whose workmanship uses more than one hundred different technical applications in its production, according to Diego Della Valle, commander of the mighty Italian Group.
Murrina and diamonds designed by Giusy Moretti for Columbus Day
Unique jewels created by the famous Giusy Moretti, the stylist who invented the application of precious jewels to the antique murrina glass of her family (a story that is totally “muranese” that has entered a page of high elegance in the book of jewels and in the history of Murano glass) such as the gold necklace like a “roman chain” illuminated by 24 diamonds with a cameo of authentic antique murrina that depicts the face of Christopher Columbus. The murrina - made in 1892 by Luigi Moretti ( an ancestor of Giusy) for the IV° centenary on the discovery of America, has been produced by the Venetian stylist for the occasion of Columbus Day 2009. It is available for purchase from the same producer (e-mail giusymoretti.it) who also has pieces from the entire collection of murrina jewels on sale.
ITS International Talent Support
The race of young talent stops the hands of the clock in Trieste, where the ITS contest is becoming more and more important under the management of Barbara Franchin. Now in its eighth edition, the competion keeps the Diesel flag of Renzo Rosso flying high, who from the very beginning believed in the great importance of this international competition of fashion talent and who, along with the other sponsors of the competition, offer the support to make this opportunity a reality and a unique one on the global stage.
Burberry Prorsum in New York
A new headoffice for the prestigious brand in the heart in Manhattan, on 444 Madison Avenue, between the 49th and the 50th. Displayed over four floors - with two terraces - the shelves of this new New York store that was inaugurated last April, now host the new collection designed by Christopher Bailey, drawing from a dreamy journey between East and West.
To honor the continuous investment and devotement by Burberry to New York, the Mayor of New York City, Mayor Bloomberg, declared Thursday May 28th 2009, “Burberry Day.”
The event coincided with the official lighting of the Burberry sign on the roof of the building of the new American center, 444 Madison Avenue, which is visible from all over New York.
Subsequently, to celebrate Burberry Day, the Burberry Day Foundation, brought together in 2008 by Christopher Bailey, together with the CEO of Burberry Angela Ahrendts,has committed to donate $500,000 dollars to the Robin Hood Foundation, to support public education and job training for the disadvantaged citizens and the youth of New York.









